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 4,5

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Mobi Positioning: The Battle for Your Mind with FREE PDF EDITION Download Now!

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there• Position a follower so that it can occupy a niche not claimed by the leader• Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name• Build your strategy around your competition's weaknesses• Reposition a strong competitor and create a weak spot• Use your present position to its best advantage• Choose the best name for your product• Determine when-and why-less is more• Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

At this time of writing, The Mobi Positioning: The Battle for Your Mind has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!

Mobi Positioning: The Battle for Your Mind with FREE PDF EDITION!

This book is the "father of positioning" Trout's famous work, the first in the history of the United States, the best business classics, the US CEO is most afraid of being read by competitors in the business book, talking about positioning theory and operation methods And with a wealth of practical case analysis, to guide entrepreneurs to successful corporate positioning, to achieve commercial success.Positioning, not only to find a keyword for the product, to compose a slogan, but also to occupy a unique position in the mind of the prospective customer. This book uses a number of corporate cases, illustrating a company name at the beginning, a simple slogan, may be able to lay the foundation for the success of the product and the company. In short, positioning is not simply advertised, and the depth of the doorway is difficult to distinguish and is crucial. Why do you need to locate?First of all, we are in the era of information explosion: the media channels are rich but the information is asymmetrical, the information is inflated, and the information of products and enterprises is easily submerged in the vast amount of information. Secondly, the first cause effect makes the brain more likely to pay attention to the first. The information of contact, the information defense mechanism makes the brain establish an insurmountable barrier in the first information and the non-first information, and the brain with limited information processing capability is trapped in the chaos of mass information manufacturing. Information is cumbersome and human brain limits make positioning so important. How to position it? Industry leaders have an inherent advantage in positioning. The first cause effect allows consumers to see only the leader of the first place. The position that leaders want to occupy the brains of consumers is simple: analyze market and consumer vacancies, fight for time to fill vacancies, and use value advantages and brand advantages to intercept opponents. However, the leader should be wary of: Do not blindly expand, do not casually expand the product. Once the position of goods and brands is formed in the minds of consumers, it is difficult to be changed. If the trade rushes, it is easy to shake the original positioning, so that consumers can confuse the original positioning and new positioning, the original positioning is broken, and the new positioning is not clear. Consumers are likely to switch to other brands. The author suggests that if you want to expand your product, you must establish a new position with a new name, separate from the original product, and attract new customers.Share the classic arguments in the book with you:1. The best way to deal with an over-extended society is to simplify the information as much as possible.2. The main factor in establishing leadership is to get ahead of people's minds.3. The biggest mistake the company makes is trying to satisfy everyone's needs, that is, everyone's satisfaction trap.4. If someone forces you to drink a cup of H2O, your reaction may not be good, but if someone invites you to drink a glass of water, you may feel good. That's right, the difference between the two is not in the mouth, but in the mind.5. If you want to make a new product successful, you should set a new ladder for it. New ladder, new name. It's that simple.6. Complexity is the enemy of positioning, simple is the true meaning of positioning

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